Value Social scientists use the word “attitude” to refer to a positive or negative impression of some specific thing. That thing could be internal – most people have a negative attitude towards physical pain, for example. It could also be external. A stereotype is either a positive or negative attitude towards members of a social … Continue reading Research Methods Intro: Attitude Strength and Attitude Change – Survey Items in Context
Research Methods Intro: Surveys – Standardizing How We Ask People About Prejudice
Value: Individual survey questions may introduce noise - there's rarely a perfect question that will be interpreted the same way by all people. Individuals may also tend to fill out any given question in certain ways, liking more moderate or more extreme responses, for example. Both of these factors introduce noise. However, with enough questions … Continue reading Research Methods Intro: Surveys – Standardizing How We Ask People About Prejudice
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