Daniel Sude, PhD

Research Methods Intro: Attitude Strength and Attitude Change – Survey Items in Context

Value Social scientists use the word “attitude” to refer to a positive or negative impression of some specific thing. That thing could be internal – most people have a negative attitude towards physical pain, for example. It could also be external. A stereotype is either a positive or negative attitude towards members of a social … Continue reading Research Methods Intro: Attitude Strength and Attitude Change – Survey Items in Context